What is SEO?

What is SEO? What is it all about and why is it relevant in today’s fast changing online business environment?

SEO or Search Engine Optimization is the proper use of Search Engines in terms of promoting your company’s products or services through proper research and use of relevant keywords used by your target niche.

Google remains as the most popular search engine used by people all over the world today to seek out information or find products and services to either purchase or use. As such, most SEO practices are focused on this technological giant. With the ever changing algorithm involved in Search Engines and ranking, Search Engine Optimization has continued to transform and adapt to the needs of the modern world. There are many forms of Search Engine Optimization from black hat, grey hat, red hat etcetera.

The safest and best practice is still white hat as it adheres to the search engine standards set by Google, Yahoo, MSN and Bing while helping you rank higher than your competitors.

This is the main reason why there are so many Search Engine Optimization companies and experts (or specialists) offering their services. Because of the constant demand to adapt to the changes in algorithm, optimizing your website on your own can be a daunting task. Search Engine Optimization experts can provide proper research and assign it to your website so that it gets recognized by web crawlers and deemed relevant.

There are many so called experts in the field of Search Engine Optimization and it may be a daunting task to find one that actually delivers results. Before you work with any of these companies or experts, remember to check their portfolio and try to see what typ of techniques they are using.

With the advent of Panda and Penguin updates to Google’s Search Engine, most SEO techniques have been deemed unusable. What prevails is white hat techniques or techniques that promote the website properly and gaining the right amount of organic traffic. Black Hat techniques most especially are deemed obsolete and.

With these recent updates, SEO is now deemed more conformist. This is good news for businesses all over the world as well as a majority of Google’s shareholders. This means that Search Engine results are no longer easily manipulated or influenced by 3rd party companies who employ unscrupulous techniques to rapidly rise in ranking.

Search Engine Optimization when done properly by a reputable company or expert can enhance your website’s ranking and provide the right amount of traffic which will also match your online and offline profits. Remember to seek out Search Engine Optimization experts or companies who employ white hat techniques. Black hat, red hat, blue hat and all the other colored practitioners are already deemed obsolete because of Penguin and Panda.

White hat practitioners can provide you with the proper SEO techniques that will ensure organic traffic and web content that promotes trust and confidence in your company’s products or service as well as strengthen your brand’s recognition ability.