Google’s Matt Cutts Action Against Large Guest Blog Network
Guest Blogging, as we see has become a simple and effective key for optimizing the page. But, with more frequent examples, the giant search engine, Google, is all set to remove spammy attempts to do guest blogging.
Google’s Matt Cutts tweets on Twitter that action has been taken on a large guest blog network. The step is taken to stop the regime of spam guest blogging. Earlier, in 2014 only, he posted on his personal blog named “The Decay and fall of guest blogging for SEO” about how guest blogging is becoming more and more spammy practice. The indirect warning stayed in-tune resulting in penalties for violating Google’s quality guidelines.
Although, there is no confirmation but it looks as if MyBlogGuest is the current victim. Its own google ranking got vanished, the best example of Google’s penalty. The site is a large network for guest bloggers and varied sites searching for content. However, the idea of guest blogging as a link building strategy was on-top of risk, as previously cleared by Matt saying that he wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.
The concept of blogging was authentic but has gone far beyond the real practice. Google wants audience to understand difference between high quality guest posts and spammier guest blogs, as highlighted in Matt’s post. He cleared the fact that multi-author blogs is wonderful, useful and compelling but the intention of adding guest post, for high rankings is no more acceptable.
From above, we noticed that Guest Blog is not targeted but if it happens for SEO purposes, then it is on verge of high risk. In real view, it helps in increasing reach, branding and several other add-ons. But, in final terms it is important to review when anyone is offering you a guest blog article!
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